| Vision |
- Professionalizing the informal trade channel of fresh vegetables and creating gainful, dignified self-employment for the families dependent on agriculture sector.
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| Mission |
- Increasing income and generating employment at the grass root level.
- Equitable and holistic development
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| Goals |
- Organizing and professionalizing small and marginal farmers towards market oriented farming.
- Organizing and professionalizing street vendors and linking them to the main stream of the society.
- Empower street vendors and growers.
- Connecting street vendors and growers to the mainstream market.
- Generate livelihood opportunities, creating market space
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| Objectives |
- Provide a life of identity and dignity. Increase profitability.
- Provide quality, fresh and hygienic fruit & vegetable at a reasonable price to the customers.
- Provide broad range of social security and financial services to vendors and growers
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