KF - Who we are - overview

KAUSHALYA Foundation

कौशल्या फाउण्डेशन

KAUSHALYA Foundation (KF) is envisioned in 2007 by a group of young agribusiness and rural management professionals with empathy for the marginalised and under-privileged mass of the society, all of whom decided to work at the grassroots in order to change socio-economic condition of community.

KF believes that equipping the marginalised and poor with the technical, organizational, marketing, negotiating and networking skills will enable them to break free from intergenerational poverty.

KF has been working towards professionalizing vegetable street vendors and marginal growers, and empowering them to face the future challenges in the new global economy, and thus creating wealth and prosperity from farm gate to food plate through undertaking the holistic view of vegetable supply chain. Attractive partnerships have been formed between the farmers and the vendors with a focus on shared interests and mutual growth. To maintain product integrity from source to the customer, the organisation has established a totally integrated supply chain in partnership with KNIDS Green Pvt. Ltd. and services bundle which connects and maintains the flow of goods from the source (growers) to customer (road-side vendors, organized retail, food service and hospitality industry). Key benefits of the model include waste reduction (quantity and time), shelf-life extension and cost reduction of agri-produce from hinterlands and upcountry sources to the markets.

KF takes the holistic view of the vegetable supply chain and are organizing the two far ends of the chain. It is working towards integrating the informal vegetable supply chain by taking the following steps

¨ Organizing the farmers and forming a group for collective and planned farming

¨ Establishing and creating the supply chain infrastructure

¨ Organizing the vegetable vendors and forming a marketing group

¨ Linking the marketing and farming group

¨ Advocating the agriculture training to the women in the rural area ( most of agriculture labourers are women)

¨ Using the latest technology in the agriculture and its supply chain.

¨ Providing crop protection services through the pesticide companies.

¨ Providing social, finance and information security

¨ Uniform and identity card to the vendors

¨ Identity cards to the vegetable growers

¨ Insurance and credit facilities to the small and marginal farmers and vendors

Also See: Mission, Our Organisation , Location