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Reinventing the vegetable supply chain |
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Vegetables are collected at village level from small and marginal farmers through Samriddhii Grameen Kendra (SGK). Here the vegetables are being graded and sorted before being transported to Distribution Center (DC). Vegetables brought at distribution center are again being sorted and graded before being dispatched for Samriddhii City Centers (SCC).
The function of Samriddhii Grameen Kendra (SGK) is to supply inputs, information to the people in addition to the procurement. Samriddhii City Centre (SCC) is established at each focal demand point. The primary function of it is to distribute vegetables to associated vegetable vendors and order processing. |
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KAUSHALYA Foundation कौशल्या फाउण्डेशन |
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Samriddhii - A Socio-economic change catalyst |
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Developed a Brand “ Samriddhii समृद्धि ” which stands for fresh and high quality vegetables grown by farmers in holy river Ganga’s soil |
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A small but critical value addition Call 93344 12648 for fresh vegetables in Patna |
A unique home delivery services has been introduced in Kankarbagh locality of Patna city. Customers can book their order for fresh vegetables by calling on home delivery mobile number 93344 12648. Fresh vegetables at pre-specified rate are then delivered to the customers by sales executives who were earlier vegetable vendors. The sales executives are paid fixed as well as variable salary. Their vegetable vending operations has been dignified by assigning them the designation of sales and marketing executives and by providing uniform and identity cards. |
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Þ Strategy |