Our Success Stories Covered in Magazines & Newspaper

Time Magazines

“The most important thing was to find the right kind of product for the right customer,” says Anuj Kumar, Samriddhi’s head of operations in Bihar. The best produce is sold to picky housewives at 40 ice-cooled carts, while grade-B vegetables go to bulk buyers. The farmers get a premium for quality, but Samriddhi can still earn a good margin. It expects to break even this year and has a goal of raising farmers’ incomes 50% over the next five years…

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Dainik Hindustan

लम्बा समय नही हुआ जब १९७० में बिहार में शुरू हुए सुलभ शौचालय की परियोजना को पुरे देश ने अपनाया था | तक़रीबन ४१ वर्ष के बाद इस कड़ी मर न्य नाम जुड़ा है बिहार के कौशलेन्द्र का | कौशलेन्द्र के सब्जी उगने और बेचने की मॉडल ‘समृद्धि’ भी अब पुरे देश में बिहार की…

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JAM Careers

He is a topper from IIM Ahmedabad. He’s shy. He loves Bihar. He speaks in broken English. And he is a vegetable vendor! Meet Kaushalendra, a desi young man currently doing some pioneering work in the field of vegetable retail…

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Commodity News

KAUSHALYA FOUNDATION, registered as a Public Charitable Trust, was established on January 29, 2008 by the Management Professionals from Top B-Schools of India for the purpose of development, encouragement, promotion, improvement, welfare, empowerment, generation of opportunity for earning of livelihood, and uplifting of standard of living of marginal growers, cultivators and producers, vendors, street vendors, farmers, agricultural laborers engaged in production and marketing of fruits and vegetables…

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India Today News

Imagine a boy from the Mahmmadpur village of Bihar taking an education loan of Rs 5 lakh to complete a degree from IIM-A. Who then stays away from campus placements and decides to sell vegetables. Where pray? In Bihar. That’s exactly what Kaushalendra, 27, did…

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Outlook

The seed for Kaushlendra’s business idea was sown very early in his student life. Growing up in a farmer’s family in Bihar’s Nalanda district, Kaushlendra was troubled by two observations. One, farmers struggle to get the right value for their produce. Two, consumers in Bihar, the third-largest vegetable producing state, ironically, can’t get fresh vegetables. By the time he passed out of the Indian Institute of Management (Ahmedabad) as a topper, he knew what to do. He started Samriddhii…

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Business World 2008

He is perhaps the smartest vegetable seller around with his IIM degree. Kaushilendra, the 2007 batch topper of the IIM, Ahmedabad, became a vegetable vendor “to earn money and ensure quality prices to farmers and quality product to citizens”. His light pushcart is made of fiber, can carry 200kg and keeps vegetables fresh for six days, for it is ice cool. It has computerized weighing machine that “guarantees a proper calculation.” Even the customers are impressed. “Computerwaala taraaju dandi nahin mar sakta (A computerized machine is not exposed to manipulation),” a woman told this reporter…

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Dainik Jagran

संस्था ने पटना शहर को सुविधाजनक खंडों में बिभक्त कर प्रत्येक खंड में एक-एक ‘समृद्धि सिटी सेंटर’ स्थापित किया | प्रत्येक खंड की बाहरी सीमा से जुड़े ३०-४० गांवों के क्लस्टर (समृद्धि ग्रामीण केंद्र) गठित किये गए | संस्था संबंधित सिटी सेन्टर की मांग के अनुरूप सब्जी उत्पादन के लिए ग्रामीण केंद्र में शामिल किसानों को इनपुट प्रदान करती है…

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Newspaper Article

An IIM topper selling vegetables in Patna? Sounds incredible! But it’s true. Meet Kaushlendra Kumar, the brilliant lad from Bihar, who would have been raking in millions of rupee after topping from the prestigious IIM, Ahmedabad, in 2007. But, the young man was not swayed by the lure of lucre and instead opted for ‘greener’ pastures: selling vegetables…

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The Hindu

Unlike of an IIM graduate for whom the sky is the limit in corporate matters, Kaushalendra of Nalanda district with a management degree from IIM, Ahmedabad under his belt choose to sell vegetables on the streets of Patna and still dreamt to make it big. How on earth can somebody make it big by selling vegetables?…

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IIMA ALUMNUS

The day was 5th April 2007. I was a 26-year-old bespectacled young man, without an excessively attractive personality, who landed in Patna with a dream. I was, however, greeted with some very interesting questions:…

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