Mr. Kaushlendra

(An Ashoka Fellow, Cochran Fellow and social entrepreneur)

Kaushlendra, known as the Vegetable Wallah, is reinventing the vegetable supply chain from beginning to end, making it possible for small farmers to compete in big markets in India. He is the managing trustee of KAUSHALYA Foundation.

Mr. Kaushlendra, Founder and Managing Trustee of KAUHSLAYA Foundation is an Ashoka Fellow and Cochran Fellow of United States Department of Agriculture (USDA) and a working-group member of National Institute of Hydrology (Ministry of Water Resources, Govt. of India). After graduating from Indian Institute of Management, Ahmedabad, Kaushledra rather than undertaking a high paying white-collar job engaged himself with the poor farmers and vendors in the vegetable sector by actually putting himself in their shoes (chappals) selling vegetables at the roadside with them in Bihar. The intensive and exhaustive ground-grilling in the sector inspired him to venture into the social-enterprise model that earned him the name MBA-Sabziwala and recognition from National Horticulture Mission, Government of India for the model to be replicated in the other Indian States. He has been awarded Amazing Indians Grassroot Soldiers Award 2012 by Times Now, Sankalp Award 2011 by Intellecap, Wantraprneur 2010 by Villgro & the Lemelson Foundation, Inclusive India Awards by ICICI Foundation & CNBC TV18 while his work has been captured by IIM Indore, BBC News, TIME Magazine, Outlook Business, The Tribune, AVRDC - The World Vegetable Center, BBC News, The Hindu and others.